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| © Anatoliy Babiychuk | Dreamstime Stock Photos | Image Link |
When re-merchandising
your store or purchasing new stock, it's so important to make educated
decisions rather than taking shots in the dark, making guesses, or buying based
simply on things you like. Being
informed will help you make better business decisions and help to prevent the
need to clear out aged or stagnant inventory.
Track your sales by
category, either using your POS system or keeping written records (contact your
POS service provider or technical support to find out how). You could do this weekly, monthly, quarterly,
or annually.
When it comes to visual
merchandising, you can use your category sales in interesting ways, too. It can help you to allocate the proper space
and placement to best sellers and help you to beef up displays and promote weak
sellers. Also, if you know there's an
item or category that people are shopping for in particular or coming in for,
you can place it in a key area towards the back of the store to get them
walking through. Hopefully they'll see a
great item they wouldn't have otherwise thought of on their way there!
Bonus tip to make up for
the technical problems we had last week...
Emergency preparedness is key. It's important to have a plan for every type
of emergency that could come your way.
Check out this Red Cross page for some great info.
Happy selling!
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