Preparing for a Trade Show in Style on EMomNowTV Live

Instead of your usual old tip, I thought sharing this with you would be fun!  Last Tuesday, I spend an hour with the ladies of Entrepreneur Mom Now sharing and discussing how to prepare for a craft or trade show in style!

Here's the video:

Major takeaways?

• Have a goal in mind and share it with your team
• Four keys to trade show success:
• Draw attention
• Brand!
• Collect Information
• Act! (Follow up)
• The majority of people look 45 degrees to the right when entering, this is a good spot for a booth.
• The butt brush effect - keep aisles and space open, allowing people to move freely
• Invite people in and avoid blocking off your booth
• Create a clean and inviting booth, consider using props, and be sure it reflects you and your brand!

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Tip of the Week

Take the plastic off.  Customers really need to get their hands on a product in order to make their buying decision, so get at least one of each item out of its package and into their hands.

Elegant Expressions Table by Flourish

Engaging the customer’s senses is really important to making a sale, so appealing to sight and touch by allowing them to see the item up close and feel its texture will more often than not increase sales.

While many retailers prefer to keep items packaged in order to avoid damage, it can hinder sales.  Selling one item at a discount (which isn’t always necessary) is better than hanging on to product because it just won’t sell. 

The most important thing overall, is to remove barriers, physical or perceived, between the product and your customers.

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Happy Selling!

Tip of the Week

Take the plastic off!  Customers like to see, feel, and touch and plastic packaging or film impedes their instincts.

Have you ever watched someone browse a store, with their hands on everything?  Have you ever listened to a mom constantly try to remind their kids to "look with your eyes, not with your hands" to no avail?  That's because, instinctively, we need to feel an item before we buy it and that's not just limited to textiles!

The biggest objection I hear to removing packaging is damage.  Removing the plastic from an item can result in a lightly soiled or damaged item, but you are likely to sell far more of it and the items around it.  Selling your display model at a discount is a small price to pay.

Happy selling!

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Tip of the Week

Shopping is all about perceived value.  The way you display and merchandise your product can have a large impact on how valuable the customer perceives it to be.  Does your store make your merchandise look valuable?

I'm sure you've heard the term perceived value a few times; it refers to the value a customer assigns to a product or service in their head.  How much do they deem that product to be worth?  When their perceived value is compared to the actual asking price, it can make or break their buying decision.

When items are merchandised or displayed in a way that makes them appear valuable or expensive, the price on the sticker can be less scary to look at and possibly even a relief. If the customer perceives the item of their desire to be a great value, they'll most often buy!


Are you left wanting more?  Sign up to have the tip of the week sent directly to your inbox and receive even more info about each tip!  Sign up here.

Have you got questions for Melissa? Check us out on facebook, twitter,Pinterest, the flourish website, or send Melissa an email.