Spring Fever

Up here in Canada, we're going nuts waiting for spring weather to come...

Just to make sure you're in the mood and ready, here's a link to last year's spring inspiration as well as a few more photos. Let's get the creative juices flowing!

10 Days window display from the side at Thread Hill

SuperDry display for Revolution Boutique

Tip of the Week

Keep your displays moving and changing.  It’s change that keeps your customers interested.

I think it's true, what they say...  Change is the spice of life!

It's also said that 80% of your profit comes from 20% of your customers and I bet you know who those customers are!  You need to invest your time and energy in keeping regular customers interested and frequent change is the way to do that. 

Every time you change your displays, it feels as though there is new product in the store, gives customers new ideas, and generates interest.  It is worth your time.

Have you got questions for Melissa? Check us out on facebook, twitter, Pinterest, the flourish website, or send Melissa an email.

Spring Display Inspiration

Well, here in Edmonton, Canada, the snow is finally starting to melt (again) and we may begin to get our hopes up about spring (maybe).  While nothing is blooming outside, spring is in full swing indoors and I thought I'd provide a little bit of spring inspiration to get your displays blooming! 

These photographs are from a variety of years past, so you'll se several different qualities and while some have seen the likes of Instagram, others have not.  I just wanted to pull out some of my favourites for you to enjoy!


Easter Bunny set at Kingsway

 

 

Easter at Home Outfitters

Easter Gourmet at Elegant Expressions

Spring Dinnerware at Elegant Expressions

 

Vintage Spring at Elegant Expressions

 

 

Spring at Bellies Maternity and Baby

 

 

Lemon & Lime at Elegant Expressions

 

 

Eco Pod at Home |Outfitters

 

 

Tuscan Romance at Elegant Expressions

 

 

Spring at Cloud Nine Pajamas

 

 

Spring in Pink at Elegant Expressions

 

 

KEYLIME Athletic Wear

 

Zen Spring at Elegant Expressions

Tip of the Week - a two-fer!

Well, here at Flourish, we've been busy bringing spring to Edmonton (indoors, not out, we're not miracle workers).  Since we've been so busy, we've let the tip of the week slide, so this week you get two tips!

When setting up a trade show or craft booth, a little planning can go a long way.  Take the time to lay it out first, before set up day.

You don't need to be a pro at drafting in order to create a quick and easy trade show booth floor plan.  You can use simple graph paper or a table with squares in excel in order to create a simplified floor plan.

 

Aisles should always have enough room to allow people to pass comfortably.  The last thing you want is for a customer to feel crowded or claustrophobic.

Try to ensure at least three feet of space in aisle areas.  Customers need room for strollers, wheelchairs, walkers, bags, packages, and to pass one another!  If you can spare even more than three feet, go for it!  If you absolutely must, two and half feet is the absolute bare minimum.

What happens if you don't follow this rule?  Well, you'll not only see frustrated and even angry customers, but also likely lose sales. 

 

Tip of the Week

Ready for another tip of the week?  Ready or not, here it comes!

It’s not too early to begin showing off your spring merchandise!  If you have it in stock, get it out where customers can see it.

Spring display by Flourish at Cloud Nine Pajamas

Right now, your main focus may be Valentines Day or sale merchandise, but that doesn't mean you have to hide spring!  Customers will be excited to see something new, fresh, and promising of warmer weather, so get it out of the back room or storage.  It doesn't have to be in the most prominent spot just yet.

Happy selling!

Have you got questions for Melissa? Check us out on facebook, twitter, Pinterest, the flourish website, or send Melissa an email.