For example, a simple sign that reads "Mother's Day is May 13th" on a display of ideal Mother's Day gifts will get the customer thinking "What do I need for then?" and "What can I pick up here?" It not only gets them looking through the gifts for the perfect one for Mom, but also has them consider other items that may be in-store that would apply!
Do ensure that the sign is professional, simple, easy to read, and attractive and that it is contained in a sign holder or a pretty frame (whichever is consistent with your usual signage). Some might prefer to give customers a gentle reminder that a holiday is approaching by having the merchandise tell them, such as the photo below. Just make sure everyone working at the store knows the date for inquiring customers!
Questions or comments? Contact Melissa Walker of Flourish Design & Merchandising today!