Friday, 22 August 2014

Flourish Tip for Retailers: Merchandising Standards

 Sometimes in retail, we think we can do it all, but we often need to rely on our team members to help us out with all sorts of tasks, including tidying the store and basic visual merchandising.

By making a basic standards outline, each team member will be easily guided for the daily tidying up and maintaining of those standards. This basic guide will also help when new stock arrives and for restocking displays when they have sold down.

Use as a Training Tool

Including pictures in your standards guide allows you to also use it as a training tool. When the store’s appearance isn't up to your standards, you can refer to the document to get everyone back-on-track. As your business grows, this merchandising standards guide can also be used as a delegation tool, while maintaining the standards your customers have come to expect.

Stress-Relieving Tool

Sometimes, what’s obvious to us isn't obvious to others. A merchandising guide allows you to return from vacation without walking into a disaster. With a standards guide, team members won’t waste time undoing and redoing each other’s work.

Your merchandising standards guide can be as simple or as complex as you want it to be. Need help making one? Contact Flourish Today! Follow us on facebook, twitter, and Pinterest, too!

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Thursday, 3 July 2014

Summer Display Inspiration

Here are a few more photos to get the summer display juices flowing!

Window by Flourish and the team at Bra Necessities

Window by Flourish and the team at Bra Necessities

Display by Flourish and the team at Bra Necessities
Patio set from the bay at Kingsway Mall

Patio set from the Bay at Kingsway Mall

Looking for more info, articles, and interaction? Follow us on facebook, twitter, and Pinterest, too! Not enough?  Get in touch with Flourish today to ensure your store is the most engaging it can be.

How to Boost Business in the Summer - Flourish Tip for Retailers

Summer can be a tough season in retail. Your customers are out enjoying the sun, enjoying some travelling, enjoying summer activities with their families and friends.

Don’t panic! All is not lost. 

Craftily using displays, events, community involvement, and extra customer care are a few things you can do to promote  your business and boost those summer sales.

Use Displays

Pull together merchandise you already carry in-store to create a new comprehensive summer display. Think summer fashions, summer entertaining, summer gifts, summer scents …  Feature these items in a prominent area inside your store as well as in your window(s) to attract passers-by.

Host Events

Invite your customers your hosted outdoor or summer-oriented events. Any excuse to create an event will do, really! Perhaps pair up with a complementary business to help create new customers for both businesses. Offer some refreshments, an activity, a draw, specials, or promotions to boost traffic. Hosting a weekday evening event will promote sales on days other than those already busy summer weekends.

Clearance Sales

Summer is a great time to start clearing out old merchandise; start clearing out winter & spring merchandise before fall arrivals, which usually begin arriving in August, to stimulate otherwise slow July revenues. Be sure to group similar items or items within the same promotion and sign them properly so customers feel compelled to buy!

Make Some Phone Calls

Make a quick call to keep your best (and most profitable) customers up-to-date on what’s happening in-store. Keeping the call friendly, invite your trusted customers to your events, tell them about your sale, or update them on future arrivals. Let your customers know they are important to you. Enjoy the chat!

Keep Customers (and pets) Refreshed

Who wouldn’t enjoy a cool, refreshing beverage on a hot summer shopping day? Offer your customers a glass of cold water – perhaps infused with lemon, lime, or cucumber. Don’t forget a bowl of water for visiting pets! Comfortable, happy shoppers are more likely to stick around longer and spend a few extra dollars.

Team up with others

There’s a good chance others in your area are also feeling a lull in business. Chat them up and see what you can accomplish together! You could all chip in to take out an ad or get together for a large community event. Together, you can come up with ideas to take advantage of what might already be happening in the community, too. Business is easier when you’re working as a team.

Get Involved in the Community

What events might be taking place nearby this summer? Sponsor charity or non-profit events happening in your community that might appeal to your target market. Attend these same events armed with business cards or brochures for some good old-fashioned networking!

Although, summer time can be tough for any entrepreneur, don’t forget the resources at your fingertips and to make use of the extra time that a lull in business can provide. Use the time for getting ahead on blog posts (scheduling them to post according to your editorial schedule), tweaking your website, doing guest article posts, or adding to your social media reach. The sky is the limit!

Looking for more info, articles, and interaction? Follow us on facebook, twitter, and Pinterest, too! Not enough?  Get in touch with Flourish today to ensure your store is the most engaging it can be.

Friday, 28 March 2014

Spring Fever

Up here in Canada, we're going nuts waiting for spring weather to come...

Just to make sure you're in the mood and ready, here's a link to last year's spring inspiration as well as a few more photos. Let's get the creative juices flowing!

Window Display featuring 10 Days fashions. Visual Merchandising.
10 Days window display from the side at Thread Hill
3-tier table visual merchandising in blues and greens

Visual merchandising for bridal registry - display

Visual merchandising for kitchen department

Visual merchandising for Revolution Boutique - fashion merchandising
SuperDry display for Revolution Boutique
Eco boutique set up by Melissa of Flourish Design & Merchandising

Visual merchandising for Oncore Medical - spring display

Bath accessory display on etagere to coordinate with bedding - visual merchandising

Tuesday, 18 February 2014

Flourishing Retailers Tip

Through my travels and Pinterest scanning this past week, my eye has been drawn how retailers are using their vertical space. Chances are your walls are tall enough that customers can’t reach everything; making use of this extra space can have quite an impact on your store’s overall look and feel.

          Your Flourish Tip:

Use the vertical space to deliver a brand message, through graphics, props, or merchandise displays reflecting what can be found nearby.

Empty, unused space above your fixtures can give your retail space the unfortunate appearance of looking empty, low in stock, or simply unfinished.  Sadly, customers can’t reach this space or any merchandise stored within it, so what do we do?

Use graphics driving your brand or image – specifically lifestyle-oriented images showing customers how happy they will be while using the product.  Take a look the next time you’re shopping in a mall to see how corporate retailers have used their graphics.
The area above your fixtures can also be used for additional merchandise displays, such as bust forms dressed in garments found below or a vignette containing interesting combinations of merchandise stored nearby.

Probably one of the most interesting uses of the high-up space I’ve seen is to display props that relate to the merchandise: This way you have an interesting display but aren’t using sellable inventory.

What can you do to make your vertical space more interesting? (I would love to see your opinions or ideas in the comments section below.)

Want more?  Click here to sign up and have the convenience of receiving the tip in your inbox as well as even more to learn about each tip! 

Looking for more info, articles, and interaction? Follow us on facebook, twitter, and Pinterest, too!  Not enough?  Get in touch with Flourish today to ensure your store is the most engaging it can be.

Thursday, 7 November 2013

Holiday Display Inspiration - Part One

Well retail friends...  Its that time again!  

In order to compete with our large corporate counterparts the displays should have or should be going up!  So, better late than never, here are a few Flourish photos to get those creative juices flowing!

Baskets in the Park

Baskets in the Park
Baskets in the Park

Baskets in the Park
All Decked Out
Cloud Nine Pajamas

Cloud Nine Pajamas

Cloud Nine Pajamas
Bellies 12 days of giveaways

Bellies 12 days of giveaways
A very sweet tree at Festival of Trees

A very sweet tree at Festival of Trees

A flourishing tree at Festival of Trees
Lexus giveaway at Kingsway Mall

Lite Zone fundraiser at Kingsway Mall

Wrap & Roll at Kingsway Mall

Wrap & Roll at Kingsway Mall
Ceiling hanging at Kingsway Toyota
Service center at Kingsway Toyota
Phew!  That's a lot of pictures!  Stay tuned for even more...

Want a professional holiday look?  Get in touch with Flourish today: websitefacebook, twitter, and Pinterest, too!

Thursday, 17 October 2013

Preparing for a Trade Show in Style on EMomNowTV Live

Instead of your usual old tip, I thought sharing this with you would be fun!  Last Tuesday, I spend an hour with the ladies of Entrepreneur Mom Now sharing and discussing how to prepare for a craft or trade show in style!

Here's the video:

Major takeaways?
  • Have a goal in mind and share it with your team
  • Four keys to trade show success:
    • Draw attention
    • Brand!
    • Collect Information
    • Act! (Follow up)
  • The majority of people look 45 degrees to the right when entering, this is a good spot for a booth.
  • The butt brush effect - keep aisles and space open, allowing people to move freely
  • Invite people in and avoid blocking off your booth
  • Create a clean and inviting booth, consider using props, and be sure it reflects you and your brand!
Want more?  Click here to sign up and have the convenience of receiving the tip in your inbox as well as even more to learn about each tip! 

Want a professional look for fall?  Get in touch with Flourish today: websitefacebook, twitter, and Pinterest, too!