This is a blog for retailers who are looking to thrive! Melissa Walker is a retail expert located in Edmonton, AB and has a drive to see local retail flourish in the marketplace. She is the owner and operator of Flourish Design & Merchandising. Check it out at www.flourishdesign.ca
Wednesday, 19 June 2013
Tip of the Week
Use visual merchandising to tell your customers a story. This could be a story centered around lifestyle, colour, trend, or anything else you can imagine!
Spring table display at Elegant Expressions, by Flourish
Any display should give a customer a feeling or a sense, hopefully a good one! This is what telling them a story with merchandise is all about.
Are you having trouble getting started or do you need some inspiration? First, check your marketing calendar... how can you tie in your displays? Second, look for ideas online. In fact, feel free to visit our Pinterest page linked below! Most important of all, have fun with it and so will your customers.
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