|Elegant Expressions Table by Flourish|
Friday, 23 August 2013
Tip of the Week
Take the plastic off. Customers really need to get their hands on a product in order to make their buying decision, so get at least one of each item out of its package and into their hands.
Engaging the customer’s senses is really important to making a sale, so appealing to sight and touch by allowing them to see the item up close and feel its texture will more often than not increase sales.
While many retailers prefer to keep items packaged in order to avoid damage, it can hinder sales. Selling one item at a discount (which isn’t always necessary) is better than hanging on to product because it just won’t sell.
The most important thing overall, is to remove barriers, physical or perceived, between the product and your customers.
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