Visual
merchandising isn't just about selling more.
It’s about inspiring the customer, giving them ideas, making them feel
good, and making their lives easier.
Proper visual merchandising really is done for the
customer and with the customer in mind and that’s the only way it can be truly
effective.
We create displays in order
to show customers a whole look, show them trends, and to give them a feeling
around the merchandise. We’re making
their time shopping so much easier by pulling everything together for them, so
be sure to layer the look right up to give them options and make sure the
merchandise is nearby and easy to pick up.
We’re inspiring customers to make their home an
oasis, wardrobe beautiful, and gifts incredible. Placing ad-on items nearby
helps them to round out their purchase and pull together the perfect
package.
Keep the customer in mind when you’re merchandising
your store. Remember how you’re helping
them every time you set up a new display and you will be successful. After all, they’re why you’re doing what you’re
doing, right?
Bonus Tip:
It’s
time to start formulating a plan to execute your holiday visual
merchandising! Don’t forget to book your
helpers to make sure they’ll all be there.
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