Wednesday, 27 February 2013

Tip of the Week

One of the biggest mistakes a retailer can make is thinking they’re on an island where the general rules of shopper behaviour and other common human needs don’t apply.

Unless they have free wifi at the zoo, all of us reading this are human and that is a fact.  Humans have certain behaviours, certain ways we view a space, and certain ways we interact with that space.  This is due to our instincts and the way our brains work. 

While I'm always open to new points of view and new information, many retailers claim that "customers simply don't operate that way in my store."  Consider what could happen if you gave shoppers an opportunity to follow their instincs and natural methods of shopping...  Would your sales increase?  Are you willing to take a chance on that?

Consider how your store is set up and what you can do to help humans in it behave the way they like to behave, and hopefully purchase lots of merchandise!

Happy selling!

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