|Where Faeries Live|
Monday, 30 September 2013
Flourishing Retailers Tip
Retail is the one business where change for the sake of change makes sense. Change major displays up every four weeks wherever possible.
Remember... 80% of your profits come from 20% of your customers and those customers visit more often than others. By constantly rotating stock and changing up feature areas, you’re giving them something new to look at even when the merchandise isn’t necessarily all that new.
Consider scheduling changes, flips, and feature area displays on your calendar or with your team. Explain to your team why you’re making these changes and what the purpose is. If you’re feeling overwhelmed by the workload, consider hiring someone dedicated Visual Merchandising or bring on a freelancer or a professional.
Keep this in mind: frequent change will show you a difference in top line sales as well as profits!
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