Retail is the one business where
change for the sake of change makes sense.
Change major displays up every four weeks wherever possible.
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| Where Faeries Live |
Remember... 80% of your profits come from 20% of your
customers and those customers visit more often than others. By constantly rotating stock and changing up
feature areas, you’re giving them something new to look at even when the
merchandise isn’t necessarily all that new.
Consider
scheduling changes, flips, and feature area displays on your calendar or with
your team. Explain to your team why you’re
making these changes and what the purpose is.
If you’re feeling overwhelmed by the workload, consider hiring someone
dedicated Visual Merchandising or bring on a freelancer or a professional.
Keep this in mind: frequent change will show you a difference in top line sales as well as
profits!
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