Monday, 11 February 2013

5 Inspiring Songs for Entrepreneurs

Last night, while watching the Grammys, I was thinking about how music inspires us, lifts us up while we're down, and comforts us in times of need.  That's when I realized I should do this blog post that I've been considering for a long time!


This is just part one, I'm sure I will think of many more as time goes on.  In the meantime, here are 5 songs I consider to be very inspiring to us business starters!  Plus, one bonus!  Be sure to scroll all the way to the end, I've saved the best for last.

5. Journey - Don't Stop Believing
     This one's a classic!  Sorry, no official video to be found.

 

4. Bon Jovi - It's My Life
    Okay, I realize I look like a total geek right now, but this one really gets ya pumped up!

 

3. Alicia Keys - Girl on Fire
    This one's for all the great, strong women entrepreneurs out there. 



2. Marty Casey & the Lovehammers - Casualty
    This is a great pick-me-up song.  I love it.  Sorry, couldn't find an official video.



Last, but not least...
1. Incubus - Drive
    This is one of my all-time favourites.  This song always keeps me going and picks me up when I need it!  Enjoy!

 
 
Now, here's a bonus one!  It gets a little personal, so it didn't quite make my business cut, but it's definitely a good one and Fun. was recognized quite a bit at the Grammys last night.
 
Fun. - Carry On
 


I hope you enjoy and I'd love to see some of your favourites in the comments section!

Tip of the Week

Here's your Tip of the Week:

Take all the posters, stickers, and homemade signage off of your windows so that customers can see into the store or your displays.
The view through the store window at Elegant Expressions.
 
Sometimes it might seem like those signs and stickers bring people in the door, but are they properly representing your brand?  Do they contribute to the look and feel of your facade?  They can lower a customer's percieved value of your store and the product you sell, so make sure that they're up for a reason if you're going to keep them there!

If you really want to keep your signs and stickers up, consider designating one specific area where they're allowed to go and keeping them to that area.  Then, be sure to remove them when they're old or tattered!

Happy Selling!

Have you got questions for Melissa? Check us out on facebook, twitter, Pinterest, the flourish website, or send Melissa an email.

Monday, 4 February 2013

Tip of the Week

Ready for another tip of the week?  Ready or not, here it comes!

It’s not too early to begin showing off your spring merchandise!  If you have it in stock, get it out where customers can see it.

Spring display by Flourish at Cloud Nine Pajamas


Right now, your main focus may be Valentines Day or sale merchandise, but that doesn't mean you have to hide spring!  Customers will be excited to see something new, fresh, and promising of warmer weather, so get it out of the back room or storage.  It doesn't have to be in the most prominent spot just yet.

Happy selling!

Have you got questions for Melissa? Check us out on facebook, twitter, Pinterest, the flourish website, or send Melissa an email.

Wednesday, 30 January 2013

Tip of the Week

Yeesh!  We've been out of touch for a little while!  Between the craziness of the holidays and a January wedding, you haven't heard from us much!  Here's a photo from the wedding for fun!



We're back and raring to go now, so here is your tip of the week!

If you don’t have a Valentines display, try pulling together a few things by the till.  If you don’t have Valentines merchandise, be creative to take advantage of the season!
Valentines is a fun holiday during the drags of winter, so be creative and pull together existing merchandise in your store with a simple sign for those who might be looking for a gift or decoration!

This store had no Valentines merchandise on hand, so we build this display!

Have you got questions for Melissa?  Check us out on facebook, twitter, Pinterest, the flourish website, or send Melissa an email.

Monday, 17 December 2012

Tip of the Week

That's right,

Now those of you that follow Flourishing Retailers can see the Flourish Design & Merchandising Tip of the Week as well!


This week's tip:

Remember to breathe and just focus on customer service this week. You'll have plenty of time to regroup and re-merchandise in the new year.


...Or next week... or any other time.  This week (especially Saturday and Sunday) is likely to be the busiest your store will get, so enjoy the chaos, forget about the day to day, and focus on amazing customer service!

Happy Holidays!

Interested in hearing more from Flourish?  Follow us on facebook, twitter, and Pinterest too!

Sunday, 2 December 2012

Lollipop Love - Twisted Tissue Lollipops

I thought it would be fun to include some blog posts about creating props, so I've been waiting for a great prop project to blog about!

There's no sense in beating around the bush, so here it is...  The Twisted Paper Lollipops tutorial!






These Lollipops were created for a tree in Festival of Trees Edmonton (for the University Hospital Foundation), but could be used in a window display, candy shop, or for a party!  All you need to do is use your imagination... and get comfortable in front of the TV while you twist the tissue paper for them.

Supplies:
  • Tissue Paper in Various colours, plan for approximately 6 pieces for a small lollipop and at least 10 for a large one
  • Strong, sharp scissors
  • Glue or strong adhesive of your choice
  • Paper Plates
  • Chopsticks or other sticks
  • Cellophane if desired
  • Tape
  • Ribbon if desired
  • Something to protect your workspace

Start by cutting your paper plates into desired size.  It helps to at least cut the lip off the edge, allowing the plate to flatten a bit.
 
Then begin twisting your tissue, one sheet at a time.  Plan which colours you want for each pop and twist according to how many you think you'll need.  It's faster and easier to twist first and glue later.
 
Next, it's time to get ready for glue!  Remember to protect your surface before adhering the tissue!  Twist the pieces together and begin by gluing in the center of your plate.

Rotate and twist around the glued down center, gluing every inch or so.  I used hot glue which adheres quickly, but beware: hot glue burns!  It's actually really tough not to burn yourself when working with hot glue and tissue paper.  I'd love to hear other adhesive suggestions in the comments section below, just not that double sided tape didn't work very well and I don't recommend it.

Keep twisting and rolling your tissue around (twist sections together and adhere with a dot of glue when you need to attach a new piece) until you reach the end.  Once you've filled your paper plate completely, finish it off with a dot of glue and trim the end.
 
Now you're ready for what comes next!  Some might want to leave them like this, others may want to just add cellophane, and I added a stick.  This gave them the traditional lollipop look and created some stability so that I could wire them to the tree.  It all depends on what you're planning for their end use!
 
I attached the chopsticks to the backs simply by breaking them apart and adhering them with electrical tape in white as you see below.
 
Wrapping them in cellphane is easy, just cut a piece large enough, wrap, and twist around the stick.  Then tie a ribbon around it!
 
I used curling ribbon to tie first and trimmed it down so that it would be easy to cover up.  I did this so that I didn't have to worry about making it pretty, I just needed to think about getting it tight.  Pretty comes next.
 
Next, I trimmed the cellophane at the bottom by giving it small snips and then tearing pieces off.  Last, but not least, tie it with a ribbon!
If I was going to use it somehwere where the stick could be seen, I would have painted the chopsticks white or purchased white dowels, but since the stick would be mostly hidden, a bare chopstick worked!  Boy am I glad I saved them...  Sometimes hoarding pays off I guess, wink wink! 
 
 
Use your imagination for colour combinations and lollipop applications!  Mine were in this tree, but yours could be used anywhere!  Just plan for an hour per lolli...  That's how long it took me, anyway!  If you have any suggestions for adhesives or speeding up the process, I'd love to hear them.  Otherwise, enjoy your new tissue paper lollipops!
 
Do you need ideas for props or displays in your store?  Feel free to contact Melissa of Flourish Design & Merchandising or follow us on Twitter, Facebook, or Pinterest!




Tuesday, 6 November 2012

Music and Your Store

An awesome collegue cohort, and client of mine recently emailed me this great question and I just had to share it with all of you!
 
Hi Melissa,
I've been wondering about the relationship between music and shopping for a bit and maybe you can help me. I'm trying to research the relationship between BPM (beats per minute) and retail sales. Whenever I go to the malls all I ever hear is high BPM dance and pop music but I find this irritating  I would assume that all these big chain stores are playing this music because it is proven to increase sales. Maybe it's a stimulant? The one research paper I came across online found that stores that played more relaxed music saw customers that lingered longer in stores and therefore were more likely to purchase more...What do you think?
 
The Answer:
 
I, myself, haven’t read a whole lot of research.  In fact, I don’t think there’s a ton out there.  But I do think that the study you read is among the most accurate.
 
If you choose music that your target market or core customer likes the best, they will linger longer.  It’s also important to have music that doesn’t drive you or your staff members nuts!  If you’re on edge, your customers will sense it. 
 
The truth is a happy customer and a customer who is in tune with the environment buys more, so don’t worry about what the malls are doing because your customers don’t shop there all that much.  The reason we see malls choosing the music they do is that they’re generally trying use top 40 type music to appeal to the masses.  There are also loads of stores in the malls that appeal to teens and young adults and that is the music that they like best.
 
If you really want to focus on choosing music that your customers like best; you could try creating a survey monkey survey (or use a similar software or system) and invite them to complete it or complete it with them at the till!  It could be fun and customers get to feel involved.  Also, I’m sure most branding gurus would say that the music you choose needs to fit with your brand.  If your brand isn’t a teeny bopper, high octane, brand... I wouldn’t worry about pushing the high speed music.
 
Last, but not least, we come to holiday music...  I know it's not everyone's favourite, but it’s an absolute must.  That’s where most of the retail studies pertaining to music have been done and it’s proven to drive sales up quite a bit!  Usually, the chain stores start weaving in the odd quiet holiday song about November first, then after Remembrance day, you’ll hear it every 2nd or 3rd song (you may have to make custom CD’s or playlists for your store).  As of December first, it should be all Holiday, all the time!  You will get the odd customer that may complain about it, but even they will be more likely to pick up a couple of Christmas gifts (should that be applicable) because it’ll be top of mind.
 
Here are some links to research I've found!
 
And here's a little bit on the Shoppers Drug Mart Holiday music "controversy"
 
I gladly welcome all of your questions and comments!  Please add your comments!