Wednesday, 22 May 2013

Tip of the Week

Father's day is June 16 this year in North America.  If you don't have a plan for Father's Day merchandise yet, now is the time to make one!

Nike men's and women's golf display at Pineridge Golf Resort by Flourish Design & Merchandising
Even if you aren't ordering specific merchandise for Father's Day or aren't typically a Father's Day destination, it doesn't hurt to pull together some quick and easy Father's Day gifts in an easy to spot location.  Wives, partners, and kids may not have been planning to make their Father's Day purchase that day, but a well placed display can easily change that!

This display could be on the front end of a fixture, on a table, or near the cash register. Any prominent place that fits will do!  If you're not bringing in anything special, gather together items from throughout the store that would make a great Father's Day gift!  If you have some manly cards and gift wrap, don't hesitate to pull those in as well.

Lastly, don't forget to top it off with a well placed sign.  Something as simple as "Father's Day is June 16th" or "Everything you need for Dad" is great.  

Happy selling!

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