Shopping is all about perceived value. The way you display and merchandise your product can have a large impact on how valuable the customer perceives it to be. Does your store make your merchandise look valuable?
I'm sure you've heard the term perceived value a few times; it refers to the value a customer assigns to a product or service in their head. How much do they deem that product to be worth? When their perceived value is compared to the actual asking price, it can make or break their buying decision.
When items are merchandised or displayed in a way that makes them appear valuable or expensive, the price on the sticker can be less scary to look at and possibly even a relief. If the customer perceives the item of their desire to be a great value, they'll most often buy!
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