Monday, 6 May 2013

Tip of the Week

Pay attention to how customers shop for certain items.  Do they request items by colour, end use, theme, or purpose?  Merchandise those items accordingly.

For example, most customers would search for a greeting card first based on purpose (such as birthday, anniversary, wedding, etc.) and all other types of merchandising would be secondary.  If you merchandise greeting cards by purpose, you may notice a lift in sales.

Candles, however, are often purchased by colour before anything else.  By merchandising your candles in colour groups, you may see an uplift in sales.

Observe how your customers request items; "Do you have any birthday cards?" or "What do you have in the way of red candles?"  Watch how they peruse and browse.  The idea is to make their shopping experience as easy and barrier free as possible; your help should be a bonus, not a requirement.

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