Thursday, 16 May 2013

Tip of the Week

Take the plastic off!  Customers like to see, feel, and touch and plastic packaging or film impedes their instincts.

Have you ever watched someone browse a store, with their hands on everything?  Have you ever listened to a mom constantly try to remind their kids to "look with your eyes, not with your hands" to no avail?  That's because, instinctively, we need to feel an item before we buy it and that's not just limited to textiles!

The biggest objection I hear to removing packaging is damage.  Removing the plastic from an item can result in a lightly soiled or damaged item, but you are likely to sell far more of it and the items around it.  Selling your display model at a discount is a small price to pay.

Happy selling!

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